Zee Figure

Created in Geneva, the ZEE designer toy is a Swiss art project by PIX in collaboration with CharacterStation. Conceived as a “pill of happiness”, each figure carried a positive message — a fusion of art, medicine and emotion under the motto “Art is Medicine.”
Each ZEE came in a sealed capsule with a symbolic instruction sheet, reflecting virtues such as creativity, peace, love, and rebellion.
The Zee Designer One Series featured artists including Flying Fortress (DE), Nathalie Oswald (CH), Dénis Hérisson (FR), Dr. Acid (CH), Cruz (IT), Sady (CH), and Geoffrey Baumbach (CH).
Following PIX’s passing in 2009, the ZEE line stands as a tribute to his creative spirit and the roots of the Swiss art toy movement.